12- Week MasterCLASS
Thursday | February 5, 2026 | 8:00am
The Authority Formula Workshop
May 22nd | FREE Virtual Event
How To Craft A Novel Framework & Leverage It To Position Yourself As The Go-To Expert For Your IDEAL Customers
Join Our Workshop and Discover a Proven Process to Increase Your Revenue With Less Effort
Are you struggling to explain what you do without confusing your potential clients? Imagine if you could captivate your audience and clearly communicate your value in just five seconds.
At "The Authority Formula" workshop, you'll learn how to create a transformational framework that not only attracts the right prospects with curiosity but also deters the wrong ones from engaging.
Turn Ideas Into Impact
Lead Innovation With Clarity & Confidence
Innovation doesn’t happen by accident; it happens by design.
The 12-Week Innovating to Lead MasterCLASS is a hands-on, strategy-driven experience for business owners and entrepreneurs who want to build new growth pathways through smart innovation — not guesswork.
Using proven frameworks like Lean LaunchPad, Design Thinking, and ActionCOACH growth systems, you’ll move from concept to implementation in just 12 weeks — developing the mindset, methods, and measurable plans that turn great ideas into profitable results
Learn Practical Marketing Strategies to Enhance Your Business
What am I Getting?
A free one-hour workshop that walks you step-by-step through the process of creating a novel transformational framework that will increase ideal prospect engagement, allow you to bill what you are worth, and streamline your messaging so you can spend more time doing what you do best.
Who Will Be Leading This?
Michael Buzinski, serial entrepreneur and the founder of Buzzworthy Marketing will walk you through the methodology that has garnered over $5 million in revenue for his own company and millions of dollars for his clients.
Where & When?
This virtual event will take place on May 22nd at 11:00am CST via StreamYard.
This is a live-only event and no recording will be available.
Make sure you are present for the special gift Michael will be giving away to every participant.
It’s time to take your business to the
next level!
This is your TICKET if…
You’re Overwhelmed by Competitionand Noise:
If you feel drowned out in an overcrowded market, this workshop will help you carve out a unique niche. You'll learn how to differentiate your business and cut through the noise with a compelling, marketable framework that sets you apart.
You Struggle to Articulate What Makes Your Business Special:
Discover how to synthesize your business's strengths into a clear and powerful statement. This workshop provides the tools to refine your messaging, ensuring you communicate your unique value proposition in as little as three seconds.
You Want to Attract More
Ideal Clients:
Learn to tailor your marketing strategies to attract the clients you want. We'll help you craft an approach that draws in your dream clients effortlessly, improving both the quality and quantity of your leads.
Your Sales Processes Are Too Long and Inefficient:
If closing deals feels like an endless marathon, this workshop is for you. We'll show you how to streamline your sales process by building immediate trust and credibility, helping you close deals faster and more efficiently.
You Need to Establish Stronger Authority in Your Industry:
Elevate your industry status through proven strategies that showcase your expertise. Gain recognition as a thought leader by employing novel, productized frameworks that highlight your knowledge and experience.
You’re Looking for Scalable Ways to Grow Your Business:
This workshop will introduce scalable solutions that can transform the way you operate. By productizing your services and implementing effective frameworks, you'll set your business up for sustainable growth without constant hands-on management.
Want to
Skip The Line?
We know you are very busy, so Michael is offering to personally walk you through the Authority Formula one-to-one. His time is extremely constrained so we are limiting this offer to the first 20 people who sign up.
This Is Your Gateway To Overcoming The Barriers That Have Limited Your Business's Potential...
We are completely confident that under Michael's guidance, you'll navigate beyond the usual hurdles, simplifying your path to attract the ideal clients effortlessly.
Envision making 2024 a breakthrough year for your business, as you surpass your growth targets armed with superior strategies and cutting-edge tools. Don't remain passive as time slips away, potentially leaving you stranded or, even worse, trailing in a competitive landscape that doesn't pause for anyone.
You'll gain invaluable insights from some of the most accomplished professionals in the industry who have been in your shoes and have transformed challenges into significant victories and inspirational success stories.
Seize This Rare Opportunity To Tap Into The Wisdom Of These Thought Leaders LIVE And At NO COST!
What You'll Achieve
By the end of 12 weeks, you will
Identify and validate new revenue streams and growth opportunities.
Turn your best ideas into tested business models.
Build a repeatable innovation process you can use again and again.
Create a culture of experimentation and creative problem-solving.
Produce your own Innovation Growth Blueprint: a strategic, data-backed plan to launch and scale your next big idea
Who is
Innovation MasterCLASS
Perfect For
Business owners & founders ready to expand through innovation not trial and error.
Entrepreneurs testing new products, services, or markets.
Senior leaders driving innovation within growing organizations.
Established companies wanting a structured system to validate new ideas.
You’re the ideal participant if you:
Have too many ideas and need a framework to pick the right ones.
Want to lead your team through innovation with clarity and confidence.
Crave creative momentum and a tested process to de-risk growth.
Are ready to future-proof your business and ignite what’s next
“If you’re ready to turn ideas into impact, this program was built for you.”
What others are saying
"We didn't just talk about innovation; we built a plan that's now fueling our growth."
- Jasmine M. CEO & Founder
"I finally have a system to test ideas without risking everything. Game changer."
- Ryan D. Business Owner
TAKE THE FIRST STEP TODAY
Seats are limited for this high-impact program designed for leaders ready to innovate with purpose and profit.
Build your Innovation Growth Blueprint to launch your next big idea.
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Innovation MasterCLASS Program Structure:
DURATION: 12 Weeks
FORMAT: Video Lessons & Live Facilitated Sessions
LOCATION: Magnolia Woods at Blue Heron Bay
18001 Hwy 105 W. Suite 212 Montgomery TX 77356
TIME COMMITMENT: ~ 4 hours per week
INVESTMENT: See options below
Each week includes:
30-minute video innovation lesson featuring ActionCOACH frameworks & case studies
1-hour facilitated coaching session with your ActionCOACH Paul and/or Tracey to apply concepts to your business
Guided workbook with tools and reflection exercisess
Field assignments to test ideas and collect real-world feedback
You’ll end the program with a validated Innovation Growth Blueprint; ready for execution and scaling
Meet Your Guide
Michael Buzinski is a decorated US Air Force veteran and serial entrepreneur on a mission to eradicate entrepreneurial poverty.
He also…
Been dubbed a “marketing visionary” by the American Marketing Association
Marketed for over 1200 companies
Built several small businesses (two multi-million dollar ventures)
Best-selling author of The Rule of 26: Three Steps to Doubling Website Revenue
Host of the top 1% podcast the Buzzworthy Marketing Show
Want to
Skip The Line?
We know you are very busy, so Michael is offering to personally walk you through the Authority Formula one-to-one. His time is extremely constrained so we are limiting this offer to the first 20 people who sign up.
Transform Your Business Narrative,Build Authority, And Attract More Clients
This exclusive workshop has been meticulously tailored for B2B consultants, fractional services, and professional firms ready to elevate their market presence.
With Michael Buzinski’s expert guidance, you’ll experience a breakthrough transformation that propels your business to the forefront of your industry.
Develop a Magnetic Business Proposition:
Learn to articulate your unique value in a way that resonates instantly with your target audience, turning curiosity into concrete leads.
Streamline Your Client Acquisition Process:
Embrace strategies that minimize the sales cycle and enhance client engagement, ensuring you spend less time convincing and more time delivering.
Gain Mastery Over Market Differentiation:
Craft and deploy a transformational framework that distinguishes your services from the competition, establishing you as the go-to expert in your field.
Harness the Power of Productization:
Convert your services into marketable products that not only simplify the buying process for your clients but also boost your scalability and profitability.
Live Examples and Success Stories:
Draw inspiration from real-life case studies including Michael’s own experiences and those of other industry leaders who have revolutionized their approach to business with outstanding results.
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All Rights Reserved
Innovation MasterCLASS
Build your Innovation Growth Blueprint.
Week 1: Innovation Mindset & Opportunity Mapping
Week 2: Business Model Innovation (Canvas & Value Propositions)
Week 3: Customer Discovery - Finding Real Needs
Week 4: Problem-Solution Fit Testing
Week 5: Idea Development & Prototyping
Week 6: Lean Experimentation & Validation
Week 7: Data-Driven Decision Making & Pivoting
Week 8: Value Proposition Design
Week 9: Scaling Validated Concepts
Week 10: Creating a Culture of Innovation
Week 11: Leading Change & Innovation Teams
Week 12: Final Presentations & Innovation Blueprint Showcase
Why It Works
This program combines education, application, and accountability to build a repeatable system for innovation.
You’ll walk away with:
A validated innovation plan ready for implementation.
Real-world customer feedback and testing insights.
Confidence to lead innovation within your organization.
A 12-month roadmap for growth and continuous improvement
“Stop guessing what will work — learn to test, measure, and lead with confidence.”
Investment Options
We make it simple to invest in your growth, whether you want to focus on one area or accelerate your results all year long.
Innovation Masterclass ONLY
$1,500 total
$125/ week value
Identify and validate new revenue streams and growth opportunities.
Turn your best ideas into tested business models.
Build a repeatable innovation process you can use again and again.
Create a culture of experimentation and creative problem-solving.
Produce your own Innovation Growth Blueprint: a strategic, data-backed plan to launch and scale your next big idea
No contracts - cancel anytime
masterclass growth bundle
$4,800 total
$100/ week value
Includes FOUR 12-Week MasterCLASS programs, choose from 9 options.
Business
Finance
Management
Team
Marketing
Sales
Leadership
Innovation
Succession
AND a BONUS GIFT
As part of your Growth Bundle investment, you’ll receive a Quarterly Invitation to our GrowthCLUB 90-Day Planning Events for the year — a $1,200 value!
At each GrowthCLUB, you’ll join an elite group of business owners to:
Create your next 90-day action plan
Refocus your strategy and goals
Stay accountable and on track for consistent year-long growth
This exclusive bonus ensures you maintain momentum and continue your business transformation all year long.
No contracts - cancel anytime
Meet Your ActionCOACH Facilitators
Paul Kinghorn & Tracey Harmeier
Paul Kinghorn helps business owners connect financial insight and strategy to innovation and growth.
Tracey Harmeier brings a people-centered approach to creative leadership and team collaboration.
Together, they guide you through structured, evidence-based innovation — combining creativity, clarity, and accountability so your new ideas actually gain traction.
“Innovation is a skill you can build — and a system you can lead.”
